Later, I went to a Tom Douglas all-staff meeting, where Howard Schultz was the guest speaker. Tom D. has had a relationship with Starbucks since before Schultz arrived. He believes in supporting local businesses, even when that business has taken heat for getting sidetracked from its original coffee-centric mission.
One worthy detour Starbucks has made is the company's long-standing commitment to improving the lives of the people who grow the beans, even beyond "fair trade." A representative from Conservation International was there, too, talking about Starbucks' 11-year partnership with that organization. Along time before green became the new black. I was impressed.
Doesn't a company which makes a significant commitment to helping the planet and its inhabitants deserve our respect and our business?